PLS DN'T TLL was created by Lia and Carolina Fonseca (owner of VITA PURISIMA brand) as a solution to a necessity. They both have brands and couldn't find an accessible way to expose their art physically. Stores are too expensive and fashion shows too. PLS DN'T TLL (please don't tell) is a Pop Up Store where small brands have the opportunity to showcase alongside other brands and build an artist community. Casa Félix is the venue, which is a well-known club where we held the first two editions. They wanted to give people a place where they could meet the designers and buy pieces directly from them, not only through social media or websites.
The first edition was held in September 2019 and the second edition was held in December 2019.